Our ‘Money Masterclass’ series for Financial Literacy Month continues with Anika Jackson, USC Annenberg Professor of Digital Media Management, founder of Your Brand Amplified, and co-host of Mediascape and Zen Power Hour. This entrepreneurship powerhouse shares how she went from club promoter to thriving brand-builder by teaching clients and students to first know themselves as a brand. Ms. Jackson breaks down her proven system and explains how she turned her ‘side hustle’ into scalable success without hiring a team too quickly. If you’re interested in entrepreneurship, learn how to amplify your authentic voice across niches and take advantage of her AI clone for instant branding tips! Ms. Jackson is a MBA Candidate at Villanova School of Business specializing in AI/ML and Marketing. She received her Bachelor of Science in Public Administration at the University of San Francisco, and she is master-certified in Allan Knight's Zen Empowered program. Ms. Jackson creates ecosystems where technology, education, and philanthropy converge to address global challenges. As founder of Your Brand Amplified®, her business podcast ranks in the top 0.5% globally and top 10 on Apple Podcasts for US Marketing, charting across multiple countries. Her podcast production and consulting company, Your Branded Podcast, offers comprehensive podcast production services and online courses and coaching for entrepreneurs. At USC's Annenberg School, she shapes future communicators as faculty for both the MS in Digital Media Management and the MS in Digital Social Media programs, creator of the Podcasting for Brand Building elective, and co-host/producer of the Mediascape podcast. To learn more about Ms. Jackson, visit her at Annenberg.USC.edu/faculty/anika-jackson and connect with her on LinkedIn to access her free resources.